Welcome to Asheville Herbals

At Asheville Herbals, we create powerful, small-batch herbal medicine rooted in ancestral wisdom and aligned with the natural rhythms of the earth. Our offerings are crafted not just for wellness—but for real, tangible results in the body, mind, and spirit. We blend traditional plant knowledge with a grounded, contemporary approach to healing, serving those who seek both authenticity and effectiveness in their herbal remedies.

Founded by herbalist and shamanic practitioner Joseph Willard, Asheville Herbals honors the plant traditions of the Southern Appalachians, the Cherokee people, and the Andes. Every product is made with reverence—from seed to shelf—with many of our herbs wildcrafted or grown sustainably by hand.

Plant Medicine in Right Relationship

We specialize in high-quality tinctures and extracts, with a focus on energetic potency, bioavailability, and traditional formulation. Whether you’re reaching for support with stress, sleep, immunity, focus, or deeper spiritual work, our herbal offerings help you meet life with more resilience and clarity.

From cinchona bark and lion’s mane to sassafras and blue lotus, we select herbs not only for their phytochemistry, but for their vibrational resonance. Our double extractions, herbal teas, and tonics are crafted for those who understand that plant medicine is both science and spirit.

Shamanic Healing & Ceremony

Asheville Herbals also offers private healing sessions, energetic clearing, and ceremonial work for those seeking deeper restoration. These in-person sessions integrate Andean and Cherokee shamanic traditions with the guidance of plant allies and sacred tools.

Each session is a co-creative journey—anchored in presence, guided by spirit, and tailored to your unique energetic landscape. This is healing work for those ready to move through stuck patterns, release heaviness, and come back into right relationship with self, spirit, and the unseen world.

Expanding Offerings — Coming Soon

In the spirit of growth and reciprocity, Asheville Herbals is evolving into something more. We’re currently developing new ways to engage with the deeper teachings behind our work, including intimate ceremonial gatherings and additional tools for spiritual integration. These offerings will be shared in right timing, and with those who are called to walk the path with heart.

Rooted in Tradition. Crafted for Today.

Our mission is to bring the power of herbal medicine to those who seek real transformation—physically, emotionally, and spiritually. Asheville Herbals is here to support your healing journey, while offering products that are as profitable for your wellness as they are sustainable for the earth.

Explore the shop. Book a session. Stay connected.